New River Harley-Davidson®
2394 Wilmington Highway
Jacksonville, NC 28540
Phone: 910.346.9997
Fax: 910.346.9918

New River Harley-Davidson® Sales Department


New River Harley-Davidson®/Buell's Sales Department strives to make every customer a part of our growing family. We exhaust all of our resources to get you financed and on the road. We take in all brands in trade. We can get you financed, insured, and get you tags all in house! We are here to get you on your bike and on the road!

  • Tracy Murphy

    Sales & Finance Manager
    Tracy has over 10 years of sales experience and has been with New River Harley-Davidson® since June of 2005. He is here to help make your dreams a reality. He has completed Act 1 Class @ H-D® Financing. He is eager to work with anyone, regardless of credit issues and will work diligently to make it happen. come in and see Tracy for an easy buying experience. Email:

  • Don Thomas

    Sales & Finance
    Don has 12 years of sales experience and has completed classes for Act 1 and Financing. He has been a member of the New River Harley-Davidson® Sales Team since the Grand Opening in June of 2004. Don states, "I want to earn your business and help you become part of our family. I will do my best to help your dreams come true." Email:

  • Michele Baker

    Finance & Insurance / Overseas Military Sales Advisor
    Michele can help you with any financing & insurance options available. Michele has been with New River Harley-Davidson® since 2007. Email:

  • Jeff Myers

    Sales & Rental Coordinator
    Jeff has been with the Sales Department at New River Harley-Davidson® since 2008. He also does rentals. Jeff has completed the Harley-Davidson® Financial Services ACT Full Throttle Program. He has been around Harley-Davidson® Motorcycles his whole life. He currently rides a 2009 Tri Glide Ultra Classic. Stop by and talk with Jeff to learn how easy it is to be burning gas on that new or previously loved Harley-Davidson® Motorcycle. Contact him at