New River Harley-Davidson®
2394 Wilmington Highway
Jacksonville, NC 28540
Phone: 910.346.9997
Fax: 910.346.9918

New River Harley-Davidson® Sales Department

New River Harley-Davidson®/Buell's Sales Department strives to make every customer a part of our growing family. We exhaust all of our resources to get you financed and on the road. We take in all brands in trade. We can get you financed, insured, and get you tags all in house! We are here to get you on you bike and on the road!

Meet the Sales Team!


Tracy Murphy

Sales & Finance Manager

Tracy has over 10 years of sales experience and has been with New River Harley-Davidson® since June of 2005. He is here to help make your dreams a reality. He has completed Act 1 Class @ H-D® Financing. He is eager to work with anyone, regardless of credit issues and will work diligently to make it happen. come in and see Tracy for an easy buying experience. Email Tracy >

Don Thomas

Sales & Finance

Don has 12 years of sales experience and has completed classes for Act 1 and Financing. He has been a member of the New River Harley-Davidson® Sales Team since the Grand Opening in June of 2004. Don states, "I want to earn your business and help you become part of our family. I will do my best to help your dreams come true."

Jeff Myers

Sales & Finance

Jeff has been with the Sales Department at New River Harley-Davidson® since 2008. He also does rentals. Jeff has completed the Harley-Davidson® Financial Services ACT Full Throttle Program. He has been around Harley-Davidson® Motorcycles his whole life. He currently rides a 2009 Tri Glide Ultra Classic. Stop by and talk with Jeff to learn how easy it is to be burning gas on that new or previously loved Harley-Davidson® Motorcycle.

Michele Baker

Finance & Insurance / Overseas Military Sales Advisor

Michele can help you with any financing & insurance options available. Michele has been with New River Harley-Davidson® since 2007.


14.5 New Model Releases!

Dyna Low Rider®
The Dyna Low Rider® model is back with some
authentic 70's style made badder and bolder for
the modern day.

New Sportster Superlow 1200T®
Check out the New Superlow 1200T! You've never
seen so many big touring features packed into such
a light, easy-handling machine.